Letting Your Work Speak for Itself
It’s hard to do, but over time I had to learn to stop trying to put a name to what I was doing and to just do it.
Whatever it is, just do it.
As someone who is always producing or creating, it is easy to fall into wanting to simply tell people what you have going in instead of just showing them. At a certain point you want to get to a place where whatever you’re doing, whatever your work is, speaks for itself.
It stops being a filler for your bio, small talk at a networking event or a cool thing to tell your friends who don’t even have an in-depth understanding of it. You start to learn that your work becomes your face-card, and it will need to speak for itself.
I want to earnestly work to a point where people may not necessarily know me, but they know my clients. They know my work, which is an extension of me. They know me without knowing my face, or caring about who I am when I walk into a room. I care about people knowing the work I have produced, and that will be fulfilling enough. That could truly be my introverted tendencies speaking here, but I like things to be that way for me.
The moment the spotlight stops being about you personally, what it seems like you're doing, what the idea is supposed to be and how it is presented for the sake of just looking good; you’re work takes on a life of its own. It becomes something bigger than you, and perhaps something better than you.
I recently attended a luncheon with a panel consisting of several media and communications professionals (which was pretty awesome by the way), and one of the panelist spoke on deciding who is the talent; you or your client?
This individual is a publicist by the way, and although I am not a publicist what he said really stood out to me. After the event I found myself pondering on that sentiment, but in different terms; Who is the star here? Me or my work? Me or the client who has hired me to create for them?
I’m not saying that you shouldn’t get credit for what you do, or be recognized for your hard work. I don’t want that to be misconstrued. However, at some point we have to decide where the attention and focus should be placed. Is it on you or is it on your work? Who’s doing all the talking? You or your work?